Welcome to Digital Marketing Insights

Dive into the world of digital marketing & Ecommerce and gain valuable insights!

Digital Marketing Guide Go to Coursera course

Roadmap

Foundations of Digital Marketing and E-commerce

Learn about the fields of digital marketing and e-commerce and the skills needed for associate-level roles.

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Attract and Engage Customers with Digital Marketing

Apply the marketing funnel concept to stages of the customer journey, including engagement, conversion, and loyalty. Learn methods for search engine optimization so potential customers find your products or services.
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From Likes to Leads: Interact with Customers Online

Learn how to create marketing content and ads on social media platforms and evaluate their effectiveness using social media analytics data.
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Think Outside the Inbox: Email Marketing

Learn how to execute email campaigns, use mailing lists, and automate customer communication and workflows.
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Assess for Success: Marketing Analytics and Measurement

Learn how to collect, monitor, analyze, and present data from marketing campaigns using analytics and presentation tools. —Learn more in Coursera

Make the Sale: Build, Launch, and Manage E-commerce Stores

Learn the process to create a new e-commerce store and drive traffic to the online business through advertising campaigns. —Learn more in Coursera

Satisfaction Guaranteed: Develop Customer Loyalty Online

Learn strategies to build customer loyalty in e-commerce and use specific tools to help develop and maintain client relationships. This course also closes out the program with professional development topics to help you prepare for a job search. —Learn more in Coursera