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Digital Marketing & E-commerce

Welcome to our Digital Marketing and E-commerce Guide, your gateway to a transformative career in the thriving realms of digital marketing and e-commerce! In a world where businesses are increasingly reliant on digital platforms, mastering the art of online marketing is not just an advantage – it’s a necessity. The best part? You can prepare for a high-growth career in these fields in less than six months, regardless of your background or qualifications.

In today’s fast-paced business landscape, companies are actively seeking digital marketing and e-commerce experts. Business leaders emphasize that digital commerce is the most crucial path to growth, making professionals in these fields indispensable. That’s where our guide comes in. Over 200 hours of immersive instruction and practice-based assessments await you, meticulously crafted to mirror real-world scenarios. Developed by Google experts with extensive industry experience, this guide equips you with the skills needed for entry-level positions.

Throughout this journey, you’ll delve into the intricacies of digital marketing and e-commerce, learning how to develop robust strategies, attract and engage customers through search and email marketing, analyze marketing analytics, and construct compelling e-commerce stores. You’ll be empowered with hands-on experience using a diverse array of tools and platforms, including Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, Instagram, and Twitter.

Moreover, our guide offers a unique opportunity to learn directly from subject-matter experts at Google. Imagine building your own portfolio with projects like customer personas and social media calendars, showcasing your expertise to potential employers.

Rest assured, this guide prioritizes your growth and success. It contains no confidential information, and all the Google Search features you’ll learn are publicly available. Every aspect is designed to enhance your skills and boost your confidence in real-world digital marketing and e-commerce scenarios.

Are you ready to dive into the future of marketing and commerce? Buckle up and get ready to explore the exciting and ever-evolving world of digital marketing and e-commerce with us!

What you’ll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Skill you’ll gain

Marketing | Sales | Communication | Data Analysis | Social Media | Advertising | Strategy | Web Development | Writing | Search Engine Optimization (SEO) | Search Marketing Optimization (SEM)

Guide progress

The entire guide has seven courses. Foundations of Digital Marketing and E-commerce is the first course in the series.

Guide flow

1. Foundations of Digital Marketing and E-commerce

— Learn about the fields of digital marketing and e-commerce and the skills needed for associate-level roles.

2. Attract and Engage Customers with Digital Marketing

— Apply the marketing funnel concept to stages of the customer journey, including engagement, conversion, and loyalty. Learn methods for search engine optimization so potential customers find your products or services.

3. From Likes to Leads: Interact with Customers Online

— Learn how to create marketing content and ads on social media platforms and evaluate their effectiveness using social media analytics data.

4. Think Outside the Inbox: Email Marketing

— Learn how to execute email campaigns, use mailing lists, and automate customer communication and workflows.

5. Assess for Success: Marketing Analytics and Measurement

— Learn how to collect, monitor, analyze, and present data from marketing campaigns using analytics and presentation tools.

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

— Learn the process to create a new e-commerce store and drive traffic to the online business through advertising campaigns.

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

— Learn strategies to build customer loyalty in e-commerce and use specific tools to help develop and maintain client relationships. This course also closes out the program with professional development topics to help you prepare for a job search.

Further reading