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Best Learning Resources

Discover the ultimate collection of resources to delve into the realms of Digital Marketing and E-commerce. Our curated selection offers the best insights, courses, tools, and guides to help you master the art of online marketing and e-commerce strategies. Whether you’re a newcomer seeking foundational knowledge or a seasoned professional aiming to stay ahead of the curve, this carefully selected list will be your compass on the journey to success in the digital world. Explore, learn, and empower your digital marketing and e-commerce endeavors with our handpicked resources.

Digital Marketing certifications

Search Engine Optimization (SEO)

Keyword Research

Website Themes & Templates

Webiste builders

Wordpress Frameworks

Wordpress SEO

Version Control

Site Audit & Performance Tools (SEO)

Social Media Platforms

Documentation

SEO Training

Privacy Tools

AI Content Writer Tools

SEO friendly Wordpress Themes

Niche Finder Tools

Tools for visual content

If you work for an advertising agency or larger company, you might use an approved set of paid tools, like Adobe Creative Cloud, which is a collection of more than 20 apps for photography, video, design, web pages, UX, and social media. If you work in a smaller company or work as a freelancer, you might use free tools to minimize cost or a combination of paid and free tools. The following is a sampler of paid and free tools so you can get an idea of what is available.

Photo editing

For paid software for photo editing, you can try the following products:

These links will take you to the respective websites of the photo editing software for more information.

For free or open-source software for photo editing, you can try the following options:

Video editing

For video editing, you can try the following products:

For free or open-source software for video editing, you can try the following options:

Graphic design

For graphic design, you can try the following products:

For free graphic design options, you can try the following:

Color Contrast

Image Compressors

Image Uploaders

Google Analitics Tools

Sprout Social

A cross-channel social media analytics tool, which means you can compare performance across all your social media channels.

Sprout Social also allows you to compile data into reports, so keeping team members up-to-date on your progress is a seamless process.

Google Analytics

Google Analytics is not solely a social media analytics tool, but when integrated into social media analytics, it can be used for things like tracking how much traffic your website receives from social media.

Google Help Center Analytics Training and Support

Skillshop for Google Analytics

Google analytics Paid online training

Examples of training courses that charge a fee for access are:

You can watch the following video tutorials:

Examples of training courses that charge a fee for access are:

Other tools for marketing and analytics

  • Reading Duration: 20 minutes

You have been introduced to Google Analytics and Google Ads as examples of marketing analytics tools and platforms. This reading lists similar tools and links to find more information about them. Except for the open source tools which are free, a variety of subscription plans and pricing is available for each tool or platform.

Note: The certificate program doesn’t promote or endorse any of the tools listed. The purpose is to provide you with a sampling of other tools that are available.

Tools for marketing analytics

Here is a list of several marketing analytics tools:

Marketing suites with analytics

Marketing software suites that offer analytics features include:

Open source tools

Open source tools for marketing analytics include:

Advertising platforms

Here are a few advertising platforms and links to learn more:

Keyhole

As you post across social media channels, you may decide using hashtags is an important part of your strategy. If that’s the case, a tool like is useful because it provides real-time performance reporting on any hashtags relevant to your campaign.

TapInfluence

TapInfluence (Izea) offers unique features that specifically help brands track influencer marketing campaigns.

Social media report tools

Google Data Studio

If you aren’t sure where to start when it comes to reports, there are tools out there to help you.

Once you’re in Google Data Studio, all you have to do is search for the different types of reports.

To learn more about using templates for reporting below: